Case Studies - DGC
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Case Studies

Every brand
has a story to tell.
SUPERCOAT ®
Small Breed Dog Food
Target
The Challenge
To meet the launch date, the TVC needed to be produced prior to packaging manufacturing. DGC was required to produce high-quality realistic working prototypes. It was imperative that the mock-up represented the real thing.
Gear
The Solution
DGC produced a real-life mock-up of the SUPERCOAT – Small Breed dog food. The mock-up had all the elements of a real pack, even down to the slider opening on the pack. As they say proof is in the pudding and we won one first prize in the ORIS Flex Pack Awards at Drupa International Trade Fair 2016.
Preferred Brands
TastyBite ®
Target
The Challenge
TastyBite packaging was in need of a significant alignment and there was no standardization across all the brand colours and no brand consistency. There were several design, pre-press and print companies involved in the process, which was diluting the Brand’s equity. How to address this is issue, was a challenge within itself.
Gear
The Solution
DGC was engaged as a Consultant to address these issues and put in place a Best Practice process which aligned colour standisation across all packaging and digital assets. Consequently, DGC became the dedicated Agency for brand management and packaging requirements for Preferred Brands International.
Dollar
The Savings
The end result was 3 fold for Preferred Brands: Reduced Press passes – the guess work was taken out of the final result. Overall cost savings – files were effectively managed and a brand management system was put in place. Digital assets – were centralised and standardised protecting TastyBite brand equity.
Lucky Dog ®
Target
The Challenge
Purina chose to rationalise their portfolio by rebranding an existing product under the successful brand of Lucky Dog.
Gear
The Solution
We took the design concept straight to print ready files, using high res Lucky Dog
assets from existing projects to ensure that production timings were not blown out of the water and efficiencies were delivered.
Dollar
The Savings
There was a saving of $20,000 for our Client by eliminating the need of the finished art and we reduced the production timeline from 6 weeks down to 2 weeks.
Felix ®
Target
The Challenge
The Felix brand consisted of approximately 100 pieces of packaging artwork, produced by multiple printers across Asia and Australia. These artwork separations were produced by each printer’s inhouse pre-press, which resulted in major differences in the separations. Additionally, printers had their own version of “Felix Blue”. The result was a major shift in colour standards across the range and poor on shelf presence.
Gear
The Solution
DGC took control of the brand management and colour separations for all packaging across the Asia Pacific markets, delivering brand consistency and stopping further erosion of the brand equity of Felix. A colour strategy was selected that was easily conveyed to each printer delivering colour consistency across multi packaging formats and substrates.
Dollar
The Savings
By delivering a cohesive brand management and colour standards process this resulted in reduced packaging and print costs, and eliminated the need to attend costly overseas press approvals.
Connoisseur
Ice Cream
Target
The Challenge
DGC was assigned the project of transitioning Connoisseur Ice Cream tubs to be printed in China; this market had no previous experience in printing these products, so it was imperative the separation strategy was correct. The current packs were also problematic with the issue of consistency of the variant colours, as these were being printed in process colours.
Gear
The Solution
DGC revised the colour strategy, which enabled the inclusion of the variant tub colour, without increasing the total number of colours and did not increase the pre-press costs or print costs. The revised strategy had another positive effect and improved the quality of the image production, delivering a stronger, more vibrant look, enhancing the brand experience of Connoisseur Ice Creams. The end result was perfectly printed ice cream tubs and brand consistency was maintained.