28 Feb HOW TO BE A REAL DISRUPTOR IN THE FMCG WORLD
With constant changes in consumer-purchasing patterns (both online & offline), demands of change in retail experiences and an overwhelming amount of product noise on & off the shelf, it’s a tough world out there!
So, it comes as little surprise that everyone is saying that to thrive in business you have to be a DISRUPTOR. Not just in the Tech world, in all walks of industries.
What does this mean? And more importantly, what does a DISRUPTOR mean today?
A disruptive corporation is also an innovative one; however, the mindset of an industry disruptor takes a left turn by literally uprooting and changing how we think, behave, do business, engage, learn and communicate with our customers.
“That a disruption displaces an existing market, industry, or technology and produces
something new and more efficient and worthwhile. It is at once destructive and creative”.
Harvard Business School Professor and disruption guru
UBER & Airbnb are brilliant examples of turning an industry upside down and driving competitive change in a market. And this is what consumers are looking for – different ways of communicating with brands!
With new technology, there is a massive opportunity to bring your branding to life through connective engagement with your audience.
At DGC, we believe there are two fundamentals that you need to focus on when creating a new brand, a product launch or a digital marketing campaign:
Be brave – deliver in innovation
Enable your packaging to have an active personality by bringing it to life through immersive technology. Augmented Reality (AR) is just one way to turn a passive experience into a full immersive one.
Listen to your customers & really engage with them
Customers are the deciders of what they want, buy, wear and eat; and as brands we have access to reams of customer data to help us tailor our customer experiences. They are looking for experiences which are real, challenging, meaningful and exciting. Experiences which are authentic and have an element of risk.
We love to challenge the accepted norm and we are fully committed to leveraging our Customers’ brands across all communication touch points, enhancing the brand’s identity from the pack, instore and through immersive experiences across the vital multi-channel touch points.